# Brand

The mark, the word, the colours and the type. Free to use when you write about Tickerz or show its numbers.

## The mark

[Disc logo, SVG](https://tickerz.com/brand/tickerz-mark-tape-bone-on-ink-disc.svg)

![Mark, bone on ink](https://tickerz.com/brand/tickerz-mark-tape-bone-on-ink-square.svg)

Mark, bone on ink[SVG](https://tickerz.com/brand/tickerz-mark-tape-bone-on-ink-square.svg) [PNG](https://tickerz.com/brand/kit/tickerz-mark-bone-on-ink-1024.png)

![Mark, ink on bone](https://tickerz.com/brand/tickerz-mark-tape-ink-on-bone-square.svg)

Mark, ink on bone[SVG](https://tickerz.com/brand/tickerz-mark-tape-ink-on-bone-square.svg) [PNG](https://tickerz.com/brand/kit/tickerz-mark-ink-on-bone-1024.png)

![Mark, bone, transparent](https://tickerz.com/brand/tickerz-mark-tape-bone.svg)

Mark, bone, transparent[SVG](https://tickerz.com/brand/tickerz-mark-tape-bone.svg) [PNG](https://tickerz.com/brand/kit/tickerz-mark-bone-1024.png)

![Mark, ink, transparent](https://tickerz.com/brand/tickerz-mark-tape-ink.svg)

Mark, ink, transparent[SVG](https://tickerz.com/brand/tickerz-mark-tape-ink.svg) [PNG](https://tickerz.com/brand/kit/tickerz-mark-ink-1024.png)

## The word

TICKERZ in block letters drawn as tape: for banners and covers. It never sits beside the mark as a lockup.

![Word, bone on ink](https://tickerz.com/brand/kit/tickerz-word-bone-on-ink.svg)

Word, bone on ink[SVG](https://tickerz.com/brand/kit/tickerz-word-bone-on-ink.svg) [PNG](https://tickerz.com/brand/kit/tickerz-word-bone-on-ink.png)

![Word, ink on bone](https://tickerz.com/brand/kit/tickerz-word-ink-on-bone.svg)

Word, ink on bone[SVG](https://tickerz.com/brand/kit/tickerz-word-ink-on-bone.svg) [PNG](https://tickerz.com/brand/kit/tickerz-word-ink-on-bone.png)

![Word, bone, transparent](https://tickerz.com/brand/kit/tickerz-word-bone.svg)

Word, bone, transparent[SVG](https://tickerz.com/brand/kit/tickerz-word-bone.svg) [PNG](https://tickerz.com/brand/kit/tickerz-word-bone.png)

![Word, ink, transparent](https://tickerz.com/brand/kit/tickerz-word-ink.svg)

Word, ink, transparent[SVG](https://tickerz.com/brand/kit/tickerz-word-ink.svg) [PNG](https://tickerz.com/brand/kit/tickerz-word-ink.png)

## Colours

- Ink#060606ink.bgThe ground
- Panel#101010ink.panelCards and boxes
- Line#343434ink.line-strongBox borders
- Bone#EBEBEBink.textWords and numbers
- Stone#A3A3A3ink.text-2Second tone
- Graphite#7E7E7Eink.muteLabels
- Plum line#C77BCBink.plum-lineChart lines, the record
- Plum text#F2AEF3ink.plum-textA word that reads plum
- Deep plum#761E7Aink.plumEmails and old cards only
- Up#45E39Cink.upBeside a triangle only
- Down#FF6B6Bink.downBeside a triangle only
- Paper#F2EFE8paper.bgThe light ground
- Paper ink#141216paper.textWords on paper

One accent: plum. Green and red only beside a direction triangle, never alone. Every text colour is 4.5:1 or more on the ground it sits on.

## Type

Everything gets a ticker.

Geist · words · 400 for headlines and body, 450 for section heads, 500 for emphasis · [TTF](https://tickerz.com/fonts/Geist-Variable.ttf) · [OFL](https://tickerz.com/fonts/Geist-OFL.txt)

$MINTS 51,544

Geist Mono · numbers, tickers, labels, buttons · tabular figures · [TTF](https://tickerz.com/fonts/GeistMono-Variable.ttf) · [OFL](https://tickerz.com/fonts/GeistMono-OFL.txt)

## Block-letter titles

Section names on the site and every share card: five by five block letters, each bar drawn as thin horizontal lines like ticker tape.

## Do and don't

- **Do**: Put the mark on ink, bone or white, with clear space of one stroke width (a fifth of its height) on every side.
- **Do**: Use the tape finish from 96px up. Smaller than that use the three-line tape (the favicon and the menu) or the solid mark.
- **Do**: Write the name as Tickerz, never TICKERZ in a sentence. Tickers are shown with $, in Geist Mono.
- **Don't**: Thicken, redraw, stretch, rotate or outline the mark.
- **Don't**: Add a wordmark beside the mark, or put it in a plum pill.
- **Don't**: Use colours outside this page, or green and red without a direction triangle.

## Badges and cards

A live badge for a README and a live card for any site. Pick an index, a theme and a size, then copy the code. Both update on their own.

Index

Theme

Size

Badge

[![$MINTS on Tickerz](https://tickerz.com/api/badge/mints.svg)](https://tickerz.com/x/mints)

Card

Card, iframe

```
<iframe src="https://tickerz.com/embed/mints" title="$MINTS on Tickerz" width="480" height="200" style="border:0;max-width:100%" loading="lazy"></iframe>
```
